Passover Haggadah [Maxwell House] on *FREE* shipping on qualifying offers. (shelf ). Passover Haggadah – Maxwell House [Maxwell House] on *FREE* shipping on qualifying offers. The Maxwell House Passover Haggadah. ​Since the early ‘s, JJA has produced the Maxwell House Passover Hagaddah which is now the longest running.

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The Maxwell House Haggadah owes its existence to the Joseph Jacobs, a former advertising manager for the Forverts who started the Joseph Jacobs Advertising agency inwhich specialized in selling ads for Jewish publications.

Maxwell House Haggadah

Until then, the coffee bean had hqggadah seen as a legume, a bean not kosher for Passover. To spread the word, Jacobs had an obscure Lower East Side rabbi certify that coffee beans were an acceptable post-Seder treat. Nearly 10 years later, inthe Maxwell House Haggadah was born.


It has been printed continuously since that time, handed out for free in supermarkets — though according to Carole B. Based on the honor system, the two-for-one idea might have fallen by the wayside.

Nonetheless, the product took off. ByBalin said, over 50 million copies of the Maxwell House Haggadah had been printed and distributed in Jewish households in America, and around the world. In alone, Rosenfeld said, the agency printed over a million copies. Miracle whip, Hydrox cookies, and Maxwell House Coffee. Maxwell House is by no means the only brand to have produced a haggadah.

So how to account for its lasting success? For Balin, there are three main reasons that explain why the Maxwell House edition has endured. First, she said, there was a need. And there it was. Until then, the Passover service was a largely based on traditions passed down within the community. Second, Balin added, it was available. For Gurock, the updated text is houze testament to the capitalist aspect behind this particular haggadah.



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